Tiktok’s popularity is growing quickly, and many brands are wondering how much it will cost to advertise on the platform. The good news is that TikTok costs are relatively low in comparison to other platforms like Facebook and Instagram. In addition, tiktok advertising is also very targeted, meaning that you can only pay for the most relevant users to see your content.

The most important factor that determines your tiktok ad cost is the type of ad you choose to run. The most common types of ads on tiktok are in-feed and brand takeover. In-feed ads appear in the feed of Tiktok users and can be skipped after a few seconds. They require a minimum budget of $500 per day. Brand takeovers, which are full-screen ads that appear as the user opens the Tiktok app, are pricier but offer higher visibility and brand recognition. They require a minimum budget of $50,000 per day.

Counting the Costs: Navigating TikTok Advertising Expenses

Other factors that affect your ad costs include the objectives you choose for your campaign, targeting options, ad formats, and pricing models. The Ad Objectives you select — such as Awareness, Consideration, Product Sales, Conversions, App Installs, Lead Generation, or Community Interaction (Follows) — will impact your ad costs because each one has its own ad format, pricing model, and delivery methods.

You should also carefully choose your budget at both the campaign and ad set levels, as this will affect your tiktok ad cost. You can opt for a daily budget limit or use cost per result, which optimizes your ad’s performance by using the most efficient bid amount possible.