Test if email is valid can improve the effectiveness of your marketing campaigns by ensuring that your messages reach actual email inboxes. Invalid email addresses not only result in bounces, but can also ding your sender reputation and put you on spam blacklists. This is why it’s important to test if an email is valid on a regular basis.
Test If Email is Valid: How to Validate Email Addresses
Email addresses can become invalid for a number of reasons, including misspellings, fake domain names, and even abandonment. An email address may still technically be valid, but if it’s no longer in use by the owner it could start getting delivered to spam folders or even into the hands of hackers who might use it for malicious purposes. This is why it’s essential to test if an email is valid before sending your email marketing campaigns.
One way to do this is to run the email address through an IP lookup tool. This will show you more information about the person or business that the address belongs to, including their location and their ISP.
Another way to test if an email is valid is to run it through an SMTP verification tool. This will try to emulate the process of sending an email and will return a status code indicating whether or not it was successfully sent. It’s also a good idea to perform a DNS domain check on the email address, to make sure that it’s associated with a valid domain name and isn’t a spam trap or other type of toxic domain.…